The Review/Video/

The Past, Present & Future of Visualization

CEO of The Third Floor Chris Edwards discussed the key role previsualization plays in the future of filmmaking.

by
Feb 15, 2015

Chris Edwards, CEO of The Third Floor, described the humble beginnings of previsualization, a digital form of storyboarding that renders lighting, camera placement and movement to allow filmmakers to visually experiment and conceptualize complex effects.

Presenting as a case study previsualization created for Alfonso Cuarón’s, Academy Award–winning film Gravity, Edwards demonstrated how modern previsualization techniques are used to design innovative content for feature films, commercials, video games, and themed attractions on an international scale. Following his presentation, he and fellow experts joined together for a conversation about the artistic, financial, and innovative benefits that previsualization offers.

Panelists included: CEO of The Third Floor Chris Edwards; visual effect supervisor at Spin VFX Wes Sewell; and John Helliker, director of SIRT (Screen Industries Research and Training Centre) and Film and Television professor at Sheridan College, who moderated.

In partnership with Sheridan College, Ryerson University, CILECT, and Adobe, this Higher Learning event was held on February 15, 2015 at TIFF Bell Lightbox.