The Review/ Short Read/

TIFF ‘17 Livestreams

Webby Submission

javier
by
Oct 20, 2017

Every September, the world of film descends on Toronto for the Toronto International Film Festival, and for fans, it’s incredible to be in the city to experience it all firsthand. But TIFF has “International” in our name for a reason — and this year, we created an unprecedented livestreaming experience that allowed anyone, anywhere on Earth to get up close and personal with some of the most fascinating, well-known, and engaging people on the planet.

Check out our livestream page for an overview.

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WHAT WE DID

TIFF is known informally as The People’s Festival, and we decided to deliver on our reputation more than ever before in 2017 by inviting people in from everywhere. We streamed live events and talks including:

  • Front-of-the-line Red Carpet interviews, in collaboration with Vanity Fair
  • 360° Red Carpet video
  • A daily live morning show featuring interviews, Festival tips, and cocktail recipes (it’s a long story)
  • Industry events, granting unique access to decision makers and creators
  • On-stage conversations with some of the most world’s fascinating and famous people
  • Press Conferences, featuring the cast and crew of our most buzzworthy films

The result? An always-on experience that meant even people who were in Toronto could be in many places at once, with a front-row seat to the best of the Festival. And at the same time, an instant archive of each day’s live events that could be returned to later and experienced again.

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HOW WE DID IT

Our team of videographers, digital producers, and social media experts worked extremely hard not only to cleanly deliver these livestreams from many locations using a variety of technical approaches, but also to continually engage with our audiences, answer their questions, and even put some of their questions to the stars.

With people stationed at venues across the Festival and our headquarters at the TIFF Bell Lightbox, we delivered a seamless experience that was hugely engaging both locally and worldwide.

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WHERE WE DID IT

Keeping our audiences in mind, we published live content across multiple platforms, meaning people could choose how they preferred to engage with the TIFF experience. This also allowed us to broaden our reach as fans could encounter us on Instagram, Twitter, Facebook, or YouTube, and engage with our livestreams right then and there.