TIFF Brand
As we prepare to move into our new home, we have been giving a great deal of thought to how we can most effectively tie together our year-round activities. After careful research and consideration, we have decided to create a master brand for our organization.
TIFF is our new identity.
TIFF now means more than just the Toronto International Film Festival. TIFF will serve as the master brand and showcases all that we do year round - it will allow us to create one story, one voice and one identity.
None of our great programming is going away - all of the initiatives and programming that we love and enjoy will continue to exist. The new branding process focuses on how we organize our activities throughout the year.