The Review/Podcast/

TIFF LONG TAKE EP. 4: Why Get Out Is the Future of Genre Film

The lower the budget, the easier it is to take creative risks

by
Mar 17, 2017 @ 9:00am

Jason Blum, producer of Get Out and founder of Blumhouse Productions, shares his insights on how to build a wildly successful genre powerhouse.

Get Out is arguably the most talked-about film of the year, as well as a massive financial and critical success. Rob and Geoff call up Jason Blum, the film's producer and founder of Blumhouse Productions, the company behind such hits as Split, Whiplash, Paranormal Activity, and The Purge.

Jason talks about how he got into the industry (2:27), Blumhouse's low-budget, high-yield approach to producing successful (and high quality) films (5:42), why you don't need movie stars to make great genre pictures (9:02), and why he broke his first-time director rule to work with Jordan Peele (11:10).

He also discusses his 10-year first-look deal with Universal (15:21), the importance of relationships based on trust (19:37), why genre films are so valuable for generating conversation about social issues (20:50), how he was first connected with Jordan Peele (23:28), the reality that genre is a small part of the business, while tentpole movies remain the biggest part (24:47), and offers his advice to aspiring filmmakers (26:01).

Like the show? There are some really easy actions you can take to help us out:

  • Subscribe to the podcast on iTunes
  • Rate and review the podcast (five stars and a short review will go a long way)
  • Share it with anyone that you think might enjoy it

Further reading:

Why Blumhouse is considered "the Pixar of horror"

Explore the TIFF Podcast Network