It?s a Facebook world and we?re just living in it. To understand how filmmakers are promoting their work on the popular networking site, I spoke with Kerry Young, producer of the short film Cursing Hanley, and creator of its Facebook group.
MS: Was it a no-brainer to promote Cursing Hanley on Facebook, if so why?
KY: Yes, it was a no-brainer to put up a Facebook group. A very high
percentage of my friends in Facebook are folks I've met in the film
industry. I'm a member of a group in Facebook for screenwriters
and their sketchy friends that has been really successful. I think
it's a growing trend - some of my friends and colleagues were
promoting their films with Facebook groups, and having great success.
So, I knew that this would be a great tool to promote Cursing Hanley
and get people out to see the film.
MS: Discuss the level of interaction your Facebook group allows fans of the film, journalists, and other interested parties?
KY: The Facebook group for Cursing Hanley is great because it does what
an interactive website would do: it's easy to update with info on
screenings, reviews, press mentions and it provides creative and
technical information about the film. People can comment about the
film, exchange thoughts...some of the and crew have joined the group,
so they can talk about how it was made, or even start a discussion
with the audience (when they've seen it) about the film.
Cursing Hanley had an amazing cast and crew and this is a great way
for everyone to stay in touch and follow the progress of the film.
One great thing about Facebook is that anytime anyone joins the group,
their Facebook friends see that they have joined. This may create
still more members of the Cursing Hanley group.
Here's a small example: a friend of mine in Halifax, posted the
screening times at the Atlantic Film Festival and so his friends in
Halifax will hear about the film. Facebook is very good for making
those important connections within the niche you want to target.
MS: When did you join Facebook, did you immediately realize its potential as a promotional tool?
KY: I actually joined Facebook fairly recently to post news about the
screening of another short film back in the spring. We had a great
turnout, and it was easy and simple to generate interest.
MS: Have people heard about Cursing Hanley who might not have otherwise because of your Facebook group?
KY: Yes, the Facebook page has already spread news beyond my existing
network to others. In one day, 90 people joined the group, and around
one-third of those are friends of friends - not my contacts. And
that's in just one day! its a great example, of I-told-2-friends
etc....
MS: A few reasons why people shouldn't miss Cursing Hanley?
KY: People shouldn't miss Cursing Hanley because it is a slapstick
black comedy about one man's very bad day! Jim Allodi gives an amazing
comedic and emotional performance as Hanley. Michelle Nolden is the
perfect Margo because you fall in love with her at first frame. We
were so thrilled to have Stephen McHattie on the film - he's
hilarious as the unorthodox psychic. Cursing Hanley had a great
response at our cast and crew screening and now to be at TIFF is a
great honour!
MS: Any awesome facebook anecdotes?
KY: My favourite Facebook-is-a-small-world story is about finding a
woman with whom I used to ride in the Laurentians when I was a little
kid. I really admire her body of work, and so I was excited when I
noticed a a message from her in a film group I had joined. I sent her
a message through Facebook and we reconnected.
Link to the next showing of Cursing Hanley as part of Short Cuts Canada's Programme 4. www.tiff07.ca/filmsandschedules/shortdetails.aspx?ID=705071101031292 - 75k -
For a deeper analysis check out the Social Networks, Connecting Filmmakers to Audiences discussion this Saturday at the ROM from 1:30 p.m. to 3 p.m. http://www.tiff07.ca/industry/industryinitiatives/newsandviews
For you Facebook Fanatics out there, here are a few links to Facebook groups for other exciting Canadian shorts.
Cursing Hanley http://www.facebook.com/group.php?gid=5050844321&ref=mf
Burgeon and Fade http://www.facebook.com/group.phpgid=5807851185&ref=mf
The Tracey Fragments http://www.facebook.com/group.php?gid=2253237706
Mike Sauve - TIFF Blog Reporter.